I think that this post suffers from the inevitable consequence of looking at new technologies from the perspective of higher education (HE): new technologies are viewed from the perspective of HE institutions. If the question had been worded from the perspective of 'learning' the outcome would have been different. That said, I agree with this: "universities should be pro-active in developing and implementing new media literacy strategies for members of their institutions, including members of staff." Because it's not clear they understand new media now.
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