![](http://ukwebfocus.files.wordpress.com/2010/06/social-networks-v-google.jpg?w=460&h=376)
I think I'd want independent verification of the figures, but it`s interesting even to ponder the question of whether social network referrals are outperforming search. "If traffic is increasingly being driven by recommendation rather than metadata and clever algorithms, what are the implications for service providers?"
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