New money is entering the field of educational technology, and when that happens, writes Phil Hill, the landscape changes. In particular, Hill highlights two technology companies, Instructure and by LoudCloud Systems. "The change in the market will be more significant than just having two additional competitors. The real significance will be the entrance of a new mentality – one based on new investment (venture capital, private equity, strategic publisher moves), one based on startup companies willing to challenge the status quo with new approaches... Instructure and LoudCloud designed their systems based on market analysis and feedback, rather than by taking a single-institution project and attempting leverage into the market."
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