Steve Kraus summarizes an article in the Chronicle describing the business model of a MOOc startup: "it seems to me that each of these business plans depends on the rest of the business world decides that it is going to validate and/or accept MOOCs as a legitimate educational/certifying enterprise." As well, we have the idea to sell quality courses to businesses or community colleges, though "'training' is not the sort of thing that elite institutions do," and also, 'there's already a large enterprise doing this at community colleges and universities alike. It's called "the textbook industry.'" My own take is a bit different. I think the idea is to create a place where there are a lot of people - the online learning environment. Once you have a lot of people collected anywhere, you can start selling stuff to them - everything from premium content to online conferences to teddy bears. I know, it's hard to get past the business models where the selling of an education is central, but try.
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