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Business Model Innovation Matters

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Alexander Osterwalder
Alexander Osterwalder

If you are an executive you should know how to reflect on business model innovation. No matter what industry you are in...

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BUSINESS MODEL INNOVATION matters !
consider Eric
Eric works for…
 
he joined the music industry for…
… the glitz
… & glamour
in those days he used to go out with …
Pearl on Thursday…
Sara on Friday…
and Cris on Saturday
but things have changed…
CD Sales
now Eric is working on…
… Thursday
… Friday
… and Saturday
he is blaming…
 
and…
 
so Eric hired…
Rosen & Craig, Law Firm
to hunt down …
Lisa, 12, illegal downloader
but Eric really should have focused on…
BUSINESS MODEL INNOVATION
consider…
 
AMIE st. first gives songs away for 0.- USD
but the more a tune is downloaded…
… the more AMIE st. charges
BUSINESS MODEL INNOVATION that’s
BUSINESS MODEL INNOVATION that’s new talent discovery
BUSINESS MODEL INNOVATION that’s distribution channels
BUSINESS MODEL INNOVATION that’s revenue streams
now consider…
 
Nokia is launching an “all-you-can-eat” music service
it’s called Nokia “comes with music”
pay a monthly subscription …
… and listen as much as you want
BUSINESS MODEL INNOVATION that’s
BUSINESS MODEL INNOVATION that’s building a platform
BUSINESS MODEL INNOVATION that’s leveraging brand
BUSINESS MODEL INNOVATION that’s with recurring revenues
consider…
 
they offer a really neat service…
imagine you’re shopping…
or working out…
and you hear a tune you like…
… but don’t know the title or artist
with Shazam you can…
dial a number…
hold your phone to the speakers…
… and get the title and artist by SMS
you know how they make money?
communication and SMS charges…
… and sales commissions
BUSINESS MODEL INNOVATION that’s
BUSINESS MODEL INNOVATION that’s product innovation
BUSINESS MODEL INNOVATION that’s new channels
BUSINESS MODEL INNOVATION that’s new revenues streams
and then of course there is…
well, you know this one
now you might be saying…
… I’m not in the music industry
but consider…
the pharma industry
generic drugs India!
the telco industry
VoIP for free!
the car industry
oil prices
consider your industry !
so, what’s to do?
 
… probably not the best solution
so, consider this…
BUSINESS MODEL CANVAS the
reflect systematically on your business model
areas 4
WHAT?
WHAT? WHO?
WHAT? WHO? HOW?
WHAT? WHO? HOW? $? € ?
building blocks 9
WHAT? HOW? $? € ? WHO?
WHAT? WHO? HOW? $? € ? CUSTOMERS
WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CUSTOMER SEGMENTS
WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS
WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS DISTRIBUTION CHANNELS
WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS DISTRIBUTION CHANNELS
WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS HOW? $?
WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES HOW?
WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES HOW?
WHAT? WHO? HOW? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES
WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK
how do you use the business model canvas?
assemble a team with diverse perspectives
OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES print the canvas on a poster…
brainstorm like crazy…
OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES … get business model prototypes
go and try
go and try it really works
but click on that “vote” button first
check out my blog for more: http://business-model-design.blogspot.com
or contact me for a conference or workshop engagement [email_address]

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ATD Bridging the Skills Gap-2015ATD Bridging the Skills Gap-2015
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Lecture 1: Business Model & Customer DevelopmentLecture 1: Business Model & Customer Development
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Customer Discovery Skills Customer Discovery Skills
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Design Thinking Workshop - By the people for the people by Rafael Citadella Daron, has 64 slides with 36879 views.This workshop had 5 main goals: 1) Overview about design thinking 2) Understand a bit about how our mind works through the 30 circles exercise 3) Work deep on the problem definition 4) Brainstorming through using Disney Method to stimulate the creative side of the mind 5) Prototype something tangible
Design Thinking Workshop - By the people for the peopleDesign Thinking Workshop - By the people for the people
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Consumers insightsConsumers insights
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The Brand GapThe Brand Gap
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How I apply the Value Proposition Canvas to convince my clients to invest mor...How I apply the Value Proposition Canvas to convince my clients to invest mor...
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Jobs-To-Be-Done CanvasJobs-To-Be-Done Canvas
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Running a Value Proposition Design Workshop as Part of Product DiscoveryRunning a Value Proposition Design Workshop as Part of Product Discovery
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Retail is a lot like dating. Retail is a lot like dating.
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Pitch Deck Template for startupsPitch Deck Template for startups
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Design Thinking 101Design Thinking 101
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Introduction to Business Model CanvasIntroduction to Business Model Canvas
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