Publishers Cool on Facebook
Josh Sternberg,
Andrej Karpathy's Blog,
Feb 04, 2013
It's the beginning of the end of the Facebook era. "Publishers aren't pushing readers to 'like them on Facebook' as much as they used to. After all, only 16 percent of a publisher's fans organically see a page post.Given a choice, a publisher would much rather have someone sign up for an email newsletter or even follow it on Twitter. 'Facebook throttles any one of our social post's reach to 20 percent of the audience who raised their hand and said they want to hear from us,' said one publisher." In the future pundits will say Facebook's fall was self-inflicted, but from my perspective it's inherent in the nature of any organization whose only prupose is to make money (and that's what organizations become after their IPO).
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