"This is it. This is what matters. The experience of a product." They're showing this Apple ad in Canada as well and I'm glad someone has articulated juts what it is about it that bothers me so. "Why it's begun to make my shoulders tense and stomach churn every time it comes on TV--is not that it's lying about how we use technology, but Apple's consecrating the behavior, and even going on to say that their products, not the lives they serve, are 'what matters.'" And 'the experience of a product' is so not what matters.
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