I want to include this post because it's such a clear example of marketing fail. Jon Kruithof attended the D2L Fusion conference and so was there for the John Baker keynote announcing the name change. First, he gets the name wrong - Brightside, Brightspace, what's the difference (I confess, I had to look it up to write this post, else I would have written Brightstream). But second, he settles into the natural abbreviation for it. You know, like how Desire2Learn becomes D2L. And Brightspace? BS. Oh my.
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