What exactly is it that makes a MOOC successful? David Hopkins links to a number of schemes (here, here, here, here and here) based on things like "interactions, journeys, optimum length, appropriate materials, platform, etc." but suggests that what really makes a MOOC successful has far more to do with how much attention you can drive to it. He recommends paying more attention to things like endorsements, coverage and marketing. "In order to make the courses successful we need to reach out to individuals to whom these courses could be important, or certainly interesting. If we can't get to them directly, through whatever channels we have, we need to reach out to the places they congregate; the trade publications, the fan sites, the online communities, the conferences, etc." Is a MOOC successful only if it has large numbers of participants?
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