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Higher Ed Governance for the Real World

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Rachel DeLauder

You can read all about ideal governance models that should work, but what does it really take to run a website in higher ed? This study researched staff structures, roles, and skills at colleges and universities so we could share real examples of how day-to-day website management gets done across higher ed.

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Higher Ed Governance for the Real World @rdelaudeRachel DeLauder
@rdelaudeRachel DeLauder What does it take to run a website?
“Many orgs identify their digital teams as only the hands-on resources that design, write, and post web content on a daily basis. This narrow view reinforces the idea that digital is a tactical function and not a strategic one.” — Lisa Welshman, “Managing Chaos”
From Managing Chaos by Lisa Welchman
Web reality in higher ed
@rdelaudeRachel DeLauder Typical web structure leaves gaps Findings Outdated org structures Committee culture Misunderstanding of web skills
@rdelaudeRachel DeLauder Let’s take a closer look
Mixed-methods study Online Survey • Web team roles, skills • Publishing process, workflow • Challenges, opportunities 1-on-1 Interviews • Web team structure, resources • Editorial jurisdiction • Stakeholder relationships • Institutional culture • Training, assessments • Lessons learned
@rdelaudeRachel DeLauder Survey participants 67% Public 4-Year 2-Year Adult/
 Online Private 55% 20%28% 11%
@rdelaudeRachel DeLauder Job titles of survey participants
@rdelaudeRachel DeLauder Job titles of survey participants Practitioners 38% Managers 31% Leadership 31%
@rdelaudeRachel DeLauder What is a “typical” 
 web team?
@rdelaudeRachel DeLauder Number of people on the web team Web Team 9+ 6-8 5 4 3 2 1Not much difference Public/private 4-year/2-year Site size
@rdelaudeRachel DeLauder Common web team skills Web Team CMS Entry Editing Writing Photo Analytics Graphic Design Social Media IA Front End Dev Content Mktg SEO Taxonomy Accessibility Back End Dev Usability Test Video PR Digital Ads 0 25 50 75 100
@rdelaudeRachel DeLauder Outsourced skills Web Team Back End Dev Digital Ads Video Photo Front End Dev Graphic Design SEO IA Analytics Usability Test Accessibility Taxonomy Writing Content Mktg PR Editing CMS Entry Social Media
@rdelaudeRachel DeLauder How do they manage content?
@rdelaudeRachel DeLauder Content management systems Content Management Terminal 4 8% Sitecore 8% OmniUpdate 7% Expression Engine 10% Wordpress 13% Drupal 21% Other 24% Adobe 8%
@rdelaudeRachel DeLauder Ongoing content maintenance Web Team 89% Run analytics reports 75% Send requests for web updates Delete unused pages Content audits Monitor site search logs User testing 66% 62% 56% 31%
@rdelaudeRachel DeLauder What are the common challenges?
@rdelaudeRachel DeLauder The challenges of higher ed Challenges Quality, updated content Staffing Too many cooks Disagree on web’s purpose Training/ web skills Internal comm. issues # of audiences Measuring success CMS sucks Too much content No respect! Rebellion Too slow Pace of tech Power struggles $ No leadership support Lack of ownership
“Too many @$#% cooks in the kitchen. Seriously. Everyone who has ever turned on a computer since the Commodore 64 thinks they know how to do everything.” Higher ed’s content challenges
“The web team has very specialized knowledge that is used daily to maintain the website. To think that anyone given a WYSIWYG editor can write web content and maintain a website is demeaning and insulting.” Higher ed’s content challenges
@rdelaudeRachel DeLauder Struggles 
 to find balance
“We incorporated an online coordinator system, which is mainly secretaries making changes. They aren’t in the system enough to be confident, and don’t review their websites or keep things updated. This was not a productive change for anyone, and our website has failed due to it.” Higher ed’s content challenges
“We’ve got a fairly good grip on the core content now, which is managed centrally, but a large chunk is outside the central team. As a small central team, we don’t have the time to support and guide those web authors.” Higher ed’s content challenges
@rdelaudeRachel DeLauder So, what did we learn?
Higher Ed Governance for the Real World
@rdelaudeRachel DeLauder Types of web teams Patterns from the data MarComm-based Slick, graphic- heavy templates Prioritized around business goals Consistent branding and messaging IT-based Focused on workflows and permissions Request-based updates Page load times, accessibility
@rdelaudeRachel DeLauder Types of web teams Patterns from the data Centralized Consistent branding and messaging Bottlenecks Not enough staff to support everyone Edge-case needs not met Decentralized Speedy updates Autonomy SME knowledge Inconsistency Poor-quality content Silos
@rdelaudeRachel DeLauder The challenges of higher ed Patterns from the data Quality, updated content Staffing Too many cooks Disagree on web’s purpose Training/ web skills Internal comm. issues # of audiences Measuring success CMS sucks Too much content No respect! Rebellion Too slow Pace of tech Power struggles $ No leadership support Lack of ownership
@rdelaudeRachel DeLauder The challenges of higher ed Patterns from the data Staffing Politics Not enough investment in digital Lack of skills 
 & experience Misunderstanding of web’s power and purpose
@rdelaudeRachel DeLauder How can we fix it?
An ideal model? Patterns in the data
An ideal model? Patterns in the data
An ideal model? Patterns in the data
An ideal model? Patterns in the data
An ideal model? Patterns in the data
@rdelaudeRachel DeLauder Ways people deal Set up workflows based on stages of expertise, not org. structure SMEs edit text, but web specialists build new pages, create layouts, add images Edit access, but not publish permissions; built-in review stage Outsourced hosting or content maintenance tasks, e.g., SiteImprove
Higher Ed Governance for the Real World
@rdelaudeRachel DeLauder 1. You are not alone
“If I could go back, I’d be more proactive and empower people to be more excited about the web and their role in it…building those relationships, giving people a real understanding of your work and why it matters, and what they can do about it.” — Web communications manager 
 at a large university
Show them how it’s done @rdelaudeRachel DeLauder
@rdelaudeRachel DeLauder 2. Set clear standards
Prioritizing web projects Does it support org. goals? What’s the ROI? Is it urgent? Are resources available? Is it a mandate/compliance issue? When was it requested? Is it their “turn”?
Core Web Team Marketing Web Committee Content Accuracy Responsible Consulted Informed Content Style & Format Responsible Accountable Informed Design Accountable Responsible Informed Information Architecture Responsible/ Accountable Consulted Informed Digital Strategy Responsible Consulted Accountable Draw lines in the sand @rdelaudeRachel DeLauder
@rdelaudeRachel DeLauder 3. Get support from the top
Infiltrate committee meetings @rdelaudeRachel DeLauder
Take it up 
 the ranks @rdelaudeRachel DeLauder
@rdelaudeRachel DeLauder 4. Make it about the users
“I’ve worked in central IT and in marketing, and the thing that was missing with both of those groups is nobody talked about the user experience.” — Director of Website Services
Hand over the keys @rdelaudeRachel DeLauder
@rdelaudeRachel DeLauder 5. Be patient
“We are a federated governance model; the central governing body doesn’t have control over the states. In higher ed, consensus decision-making is the norm. We have to accept and work within that, and get around the table.” — Web services director for provost’s office
“It helps a lot to understand that change CAN happen. It’s all about finding the motivation for people; they’ll get there, but they have to see how it affects them. Sometimes you have to let academia be academia. But, if you show them you tried to meet them halfway, they’ll come around.” — Content strategist for large university and research institute
Higher Ed Governance for the Real World
@rdelaudeRachel DeLauder Start building your community: @rdelaude rachel@insidenewcity.com #confabEDU
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01 intro iste_darrow_schwirzke.201201 intro iste_darrow_schwirzke.2012
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Tech on a BudgetTech on a Budget
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Share pointShare point
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Socal5minutesSocal5minutes
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10 Worst practices for SharePoint intranets10 Worst practices for SharePoint intranets
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Establishing practical governance_intranets2015Establishing practical governance_intranets2015
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Eight steps to a powerful presentationEight steps to a powerful presentation
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Tech Tuesdays (on Thurs.) - Google DocsTech Tuesdays (on Thurs.) - Google Docs
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Leveraging technologyLeveraging technology
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Web Governance Crash Course: Creating a Sustainable Digital TransformationWeb Governance Crash Course: Creating a Sustainable Digital Transformation
Web Governance Crash Course: Creating a Sustainable Digital Transformation
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Redesigning Your Site For a Better User ExperienceRedesigning Your Site For a Better User Experience
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Strom Keynote on Collaboration TechnologiesStrom Keynote on Collaboration Technologies
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SharePoint: A Case Study at Harvesters Food BankSharePoint: A Case Study at Harvesters Food Bank
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The Top 10 Mistakes in SharePoint ProjectsThe Top 10 Mistakes in SharePoint Projects
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Tech on a Budget 2.0Tech on a Budget 2.0
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Loving the intranet - User adoption. Sam Marshall ClearBoxLoving the intranet - User adoption. Sam Marshall ClearBox
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Share point by BSU, has 6 slides with 366 views.Christine Ward created a department SharePoint site to meet the needs of adjunct and full-time faculty. The site includes pages on hybrid vs online learning to clarify their differences for students, student resources with links to helpful services and tools, faculty resources like training schedules and tutorials, and online learning contact information. Christine Ward completed all content, images, and creation for the site.
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Tech Tuesdays (on Thurs.) - Google Docs by Stephen Veliz, has 8 slides with 453 views.Google Docs allows for web-based collaboration on documents, spreadsheets, and presentations as an alternative to email attachments or flash drives. It provides a tool for collaboration through forms in Google Docs that can be used for information gathering, assessment, homework submission, and more. The session demonstrated creating and sharing documents, presentations, and forms in Google Docs to showcase its classroom applications for collaborative projects between students and teachers.
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Leveraging technology by Chryssa Jones, has 15 slides with 152 views.Presentation from the 2011 NAVPA Annual Training and Conference for school certifying officials and veterans program administrators
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Comment les futurs étudiants recherchent-ils leur formation ?Comment les futurs étudiants recherchent-ils leur formation ?
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Getting brand messaging buy-in: Building architecture through collaboration. ...Getting brand messaging buy-in: Building architecture through collaboration. ...
Getting brand messaging buy-in: Building architecture through collaboration. ...
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Writing content for findabilityWriting content for findability
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Learning to C.O.P.E. at XULearning to C.O.P.E. at XU
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One Size Fits None: Remaking a College Site for a Content Hungry GenerationOne Size Fits None: Remaking a College Site for a Content Hungry Generation
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Events in Stereo: How to help your events and campaigns succeed #heweb16 #mcs3Events in Stereo: How to help your events and campaigns succeed #heweb16 #mcs3
Events in Stereo: How to help your events and campaigns succeed #heweb16 #mcs3
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Stop Repeating Yourself: Modularized WordPress DevelopmentStop Repeating Yourself: Modularized WordPress Development
Stop Repeating Yourself: Modularized WordPress Development
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That is Not My JobThat is Not My Job
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Nailing Pinterest: It's Not All Wedding Dresses and DessertsNailing Pinterest: It's Not All Wedding Dresses and Desserts
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Get Hooked on Integrations with GitHubGet Hooked on Integrations with GitHub
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Is This Hashtag Really Necessary: Taking the Plunge into Twitter ChatsIs This Hashtag Really Necessary: Taking the Plunge into Twitter Chats
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Using the Web Arms Race to your advantage - sell more via a better site :)Using the Web Arms Race to your advantage - sell more via a better site :)
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Shall We Play a Game? Gaming the System, When the System Is Your Learning Man... by Nikki Massaro Kauffman, has 53 slides with 1690 views.This session will provide an overview of the world of games and discuss how we envision the adaptation of specific elements in the educational interface. What is it about games that engages and motivates players, and how can we apply this interest to increase learning success in online? We’ll also consider the future of games, and how this developing technology might level up learning as well.
Shall We Play a Game? Gaming the System, When the System Is Your Learning Man...Shall We Play a Game? Gaming the System, When the System Is Your Learning Man...
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Breaking down barriers_in_the_land_of_dinosaurs_sp_biz_hanley_june_2015Breaking down barriers_in_the_land_of_dinosaurs_sp_biz_hanley_june_2015
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The Misaligned Middle - Getting on board with ChangeThe Misaligned Middle - Getting on board with Change
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What's Your LMSs Status? Online Learning Conference 2013 (#olc13) session 504v2What's Your LMSs Status? Online Learning Conference 2013 (#olc13) session 504v2
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ICSE 2025 Keynote: Software Sustainability and its Engineering: How far have ... by patricialago3459, has 45 slides with 47 views.Thanks to its digital transformation, society depends on software. This is expected to bring important benefits but at the same time is accompanied by worrisome constraints. The societal role of software and its engineering is not new. Nor is their need to be sustainable. But what does it mean, really? And how far have we come with our research? This talk wants to trigger reflection on the research being done, its impact and its true contribution to the complex and urgent problems posed by both society and our planet.
ICSE 2025 Keynote: Software Sustainability and its Engineering: How far have ...ICSE 2025 Keynote: Software Sustainability and its Engineering: How far have ...
ICSE 2025 Keynote: Software Sustainability and its Engineering: How far have ...
patricialago3459
45 slides•47 views
2025-05-04 A New Day Dawns 03 (shared slides).pptx by Dale Wells, has 39 slides with 14 views.Lesson 3 of 6 in a Heritage Bible Master Class study of "A New Day Dawns" Heritage Bible Master Class meets every Sunday morning at 10:15 at the Heritage Palms Country Club, on the south side of Fred Waring, just east of Jefferson, in Indio, California. Please come check us out!
2025-05-04 A New Day Dawns 03 (shared slides).pptx2025-05-04 A New Day Dawns 03 (shared slides).pptx
2025-05-04 A New Day Dawns 03 (shared slides).pptx
Dale Wells
39 slides•14 views
Key Elements of a Procurement Plan.docx. by NeoRakodu, has 2 slides with 19 views.Key Elements of a Procurement Plan
Key Elements of a Procurement Plan.docx.Key Elements of a Procurement Plan.docx.
Key Elements of a Procurement Plan.docx.
NeoRakodu
2 slides•19 views
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Yellow and Black Modern Minimalist Workshop Presentation.pptxYellow and Black Modern Minimalist Workshop Presentation.pptx
Yellow and Black Modern Minimalist Workshop Presentation.pptx
alibabattying
7 slides•24 views

Higher Ed Governance for the Real World

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