The Ellucian survey cited is presented as nothing more than an infographic and so we learn very little about how it was conducted (other than that it was an online survey of 1,000 U.S. students conducted last October). We are told that "62 percent of surveyed students said they believe institutions should use their personal data to improve their graduation requirements, 59 percent for course selection and registration, and 53 percent for advising." The eCampus News story also has a couple of case studies. The survey also says that students do not want their data used for non-academic purposes.
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