According to Doub Belshaw (assisted with quotes from others), "Personalised advertising isn’t useful. It’s invasive, and it’s used to build a profile to manipulate you and your ‘friends’." If we say this about personalized advertising, what do we say about personalized content? If personalized content, working exactly as intended on Facebook, is so harmful, what are we to say about personalized learning? There's a big gaping question here that people are not answering.
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