If you produce content of any type, you need to read Vin Crosbie's (long awaited) advice to the newspaper industry: "For its survival, the newspaper industry must produce and automatically deliver, wired and wirelessly, entirely intact and individually customized editions that are smaller, vertically formatted, and that combine the graphical layout capabilities of print and the interactive multimedia capabilities of the Web, and flow to fit any display screen or printed paper size." There's a lot more in this article, but the essence is clear: personalize or die. Don't forget to look at the rest of OJR's Future of News coverage as well.
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