Stephen's Web

OLDaily

by Stephen Downes
June 16, 2010

Marketing and Social Media

Interesting diagram that looks like a personal learning environment but is actually the social web. Marketers have the same interest in social as educators, and John Connell defends their right to this. "Despite my own reaction to marketing in social media, I do actually think we should be a lot less sniffy about it all. Marketing, promotion, advertising, hype – whether we like them or not, they have as much right to use the social technologies as anyone else." Well, yes they do. That fact, however, does not make them less annoying. John Connell, Weblog, June 16, 2010 [Link] [Tags: Marketing, Flickr] [Comment] [Tweet]

The Semantic Web: Your Web's Smarter Younger Brother
The semantic web may be the web's younger brother, but it is not yet shown to be smarter. Still, that doesn't stop the marketing. "The Semantic Web is also known as Web 3.0 and the Data Web and the Deep Web. It's not artificial intelligence. This new iteration of web is, however, 'smarter' in that it makes more intuitive connections between data." It does no such thing, of course. The connections must be painstakingly created, or data-mined using domain-specific applications, or some such thing. Tom Robinson, Today's Campus, June 16, 2010 [Link] [Tags: Semantic Web, Marketing] [Comment] [Tweet]

Flock 3.0
Flock 3.0 just came out in beta so I used it for most of the day to try out the experience again. I was somewhat surprised to see it just pick up all my Facebook and Flickr contracts without any help from me (which it then displayed in a right-hand pane). Other than that the experience was a bit underwhelming. The new Chromium engine ran with Google-like efficiency (but then didn't load Elluminate, a Java application, which basically ended my use of it for the day). Will I keep using it? Well, like last time, I don't see the point - I don't share links using bookmarks, and that (plus Twitter posts, etc) is really all that Flock does. Unless I've missed something. More from Monkey Bites and Download Squad. Doug Peterson, doug – off the record, June 16, 2010 [Link] [Tags: Audio Chat and Conferencing, Twitter, Books, Google, Experience, Flickr] [Comment] [Tweet]

Learning4Content - The WikiEducator Gives Back Online Workshop
WikiEducator is offering a free online workshop over the summer to provide people with wiki skills. "This free wiki workshop is presented online over 10 working days and requires approximately 15 - 20 minutes per day. The course is presented asynchronously -- so you can work at times which fit your own schedule. Join educators around the world who are returning to the core values of sharing knowledge freely." Wayne Mackintosh, WikiEducator, June 16, 2010 [Link] [Tags: Academic Publications] [Comment] [Tweet]

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