The Next Free ebook (Squidoo!)
Seth Godin,
Oct 19, 2005
Seth Godin reinvents newsmastering, calls it 'lensmastering', relases a web 2.0 e-book (in PDF, natually) that will likely gain wide readership, and launches a company and a product, Squidoo, intended to make people newslensmasters. Alan Levine, meanwhile, has reinvented himself.
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