The intent of this article is clear from the title, though you will have to read through the first third to get to it. The advice is sound though not really comprehensive - sure, enlisting volunteers and sympathetic librarians is a good idea, but there is more to launching an open access journal than that - isn't there? In the same issue of First Monday readers will also find an interesting analysis of 'gifting' in the academic publishing community, with a specific emphasis on the Public Library of Science. "While academics do still cite the most, the general public is playing a much larger role in PLoS Biology's success. The liberal policies forging a 'cutting edge' in journal publishing also are opening opportunities for classrooms and education throughout the world." This, in the end, is the point.
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