Funny how the logic works. Something like this: "Students like X, we want students to come, thus, if we build X, students will come." These days it's MySpace. "From a marketing-gone-wild perspective, this will spark a 1000 colleges to create their own MySpace-like tools. Lots of buzz. Long-term value? Mmmm. And in about 6 months, nobody will come back." Don't build a MySpace-like took. Think deeper - think about how your tool (your class, whatever) could work with whatever tools the students happen to be using.
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