VON Spiel: It'S Our TV
Jeff Jarvis,
BuzzMachine,
Mar 21, 2007
I frequently disagree with Jeff Jarvis, as he comes from some place where advertising is good and online media is all about business. But he also picks up technology trends really well and sees through to the essence of the thing. As in, for example, this post. "We are taking over TV," he writes. "We are reinventing TV... And this means we have a great opportunity to reinvent TV from scratch..." How? Well, this is where we disagree: "Blogs didn't do it right. Not the economic side of the equation. We bloggers make it extremely difficult for advertisers to love us..." Seems to me, that's exactly what we did get right. Advertising (even if spread through the long tail) is a mass phenomeon - it is about privileged messages exerting unearned influence through the network. And like mass phenomena, it depends on the goodwill of those with the privilege. And, well, we know how that has worked out...
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