What tipped the balance for me was the showshoe metaphor, accompanied by Wayne Hodgins's bold declaration that he's Canadian (nice to see - it always irks to see Alex Trebek turn his back on our country). Anyhow, according to Hodgins, the "'Snowflake Effect' (mass personalization) is deeply affecting TV." Yes, and about time. So long as it doesn't take away my morning news, which is really the only TV of any significance I watch. Well, that and Jeopardy.
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