Hugh's Law
Dave Snowden,
Cognitive Edge,
Jul 25, 2007
Hugh's Law is "All online social networks eventually turn into a swampy mush of spam." This is probably true of the ones that have been developed so far. the key question is whether it is inevitable - and I think it's not, but it requires a dogged determination to leave content in the control of users - and what company, that depends on viral marketing, is going to leave it at that? Hugh MacLeod adds, "[This] explains why early adopters are always fleeing online social networks [e.g. LinkedIn], only to join a new one [e.g. Facebook]. They're fleeing the spam."
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