Broadcast Institutions, Community Values
Clay Shirky,
Networks, Economics, Culture,
Sept 11, 2002
Now that retail businesses have tried and failed to establish online communities, media outlets such as newspapers and television stations are looking at the concept. This article provides the same advice businesses were given three years ago (and which still applies):
- CRLF
- Audiences are built. Communities grow.CRLF
- Communities face a tradeoff between size and focus.CRLF
- Participation matters more than quality.CRLF
- You may own the software, but the community owns itself.CRLF
- The community will want to build. Help it, or at least let it.
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