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Canadian Business School's Journal Opts Out of Print and Onto the Internet

Karen Birchard, Chronicle of Higher Education, Sept 11, 2002
Commentary by Stephen Downes

Somebody's listening. The Ivey Business Journal is launching a free and open online version of the 70 year old print publication. "The online publication will not charge readers and will not accept advertising. 'That's not part of our current business plan,' said the publisher, Edmund T. Pearce. 'It doesn't fit with what we are trying to do. We're not interested in making money, although by switching to online-only, we'll save about $300,000 a year in print-production costs.'" CRLFCRLF

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