Better Than Free
Kevin Kelly,
The Technium,
Feb 05, 2008
Wired's Kevin Kelly makes some good points in this article discussing future business models. Copies of things are virtually free, he argues, and "when copies are free, you need to sell things which can not be copied." Things like what? He lists eight "uncopiable virtues" called "generatives": immediacy, personalization, interpretation, authenticity, accessibility, embodiment, patronage, and findability. It's a neat idea, but I think some of these categories are pushing it - 'copying' includes 'reproducable by algorithm' so some programmable things - like personalization - might not be generatives. More discussion from Doug Johnson, Michael Masnick, Peter Suber.
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