"Corporations use Facebook extensively," writes Jay Cross. "The company tested corporate use with Accenture, Amazon.com, Apple Computer, Electronic Arts, Gap, Intel, Intuit, Microsoft, PepsiCo, PricewaterhouseCoopers and Teach For America in 2005." Why? "Why are corporations using an application built for college kids? Because it's better than the costly, clunky, proprietary, traditional corporate stuff." He's got that right.
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