Beyond Blogging: a Lesson for Groundswell
Jon Garfunkel,
Civilities,
Jan 09, 2009
I quite enjoyed this article, which begins with the question, why do people still read blogs? The premise for this question is ostensibly a poll showing that blogs are the least trusted source for information. Only 16 percent trust blogs, writes heather Green in Business Week. "Are they worth doing?" Well, they might not be, if the question meant anything at all. But I doubt that only 16 percent of my readers trust me - why would they even bother reading? Probably there are people out there who don't trust me, maybe even a majority. But trust is based on some sort of acquaintance, and most people in the world have never heard of me! Oh, but hey - I'll bet the majority would trust me to tell them what time it is, or to report whether or not it is snowing right now in Moncton (it is). So what do we even mean by "trust"? It's am empty word, unless we give it some function and some context.
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