Is Mass Media Coming to an End?
Justin Beach,
publicbroadcasting.ca,
Mar 10, 2009
the short answer to the question is "yes". But the long answer is more complex. We will not, and do not want, to return to "an online 'virtual' campfire [with] stories, songs and (unverified) information shared in the evening among people who do other things to make a living." We continue to have interests that are the result of networks at the regional, provincial and national level. Agencies such as the CBC are essential to capturing such interests - radio 3's independent music reporting is a case in point. The aggregation and interpretation function - the sort of thing both I and the CBC perform - continues to need to be funded, and since it will not be funded through corporate advertising or subscriptions (both of which depend on mass, and both of which erode the independence of point of view) an alternative form of funding is needed.
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