My take is, if media giants want better Google ranking, they can do it the same way the rest of us have to: by writing good credible content that is freely accessible and widely linked. They haven't done this, and giving them extra weight would reflect only their wealth, and not their credibility or reliability. But that said, watch for a lot more of those sort of attempt to manipulate search results or to otherwise reduce the range of options and alternative sources available to most readers. More from Ad Age and from Bryan Alexander.
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