In Praise of the Purple Cow
Seth Godin,
Fast Company,
Jan 16, 2003
This item doesn't have a lot to do with e-learning, but it has been making the rounds of e-learning lists and with good reason. The basic message is simple: if you want to be successful with your product, do something different and useful. Stand out from the crowd. Be innovative. Do things that "just aren't done" in your field or your organization. We have seen venture after venture in e-learning fail precisely because they are following the rules. But what will be successful will be the initiative that breaks the rules, the initiative that stares the big universities and the big companies in the face and laughs.
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