Olivier Blanchard Basics Of Social Media Roi
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The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
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Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
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Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
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From in-depth B2B content marketing guides to their state of marketing reports, HubSpot has grown into a go-to knowledge hub for both new and seasoned content marketing professionals.
In this case study on HubSpot content marketing by Narrato, we try to dissect their content marketing strategy and understand what it takes to establish a brand as industry leaders in content marketing.
Learn about -
1. The Inbound Revolution
2. HubSpot’s content marketing plan
3. Types of content HubSpot creates
3.1 Blog posts
3.2 Newsletters
3.3 Videos
3.4 Podcasts
3.5 Resources
3.6 Social media content
4. ‘HubSpot Customer Code'
5. The HubSpot content marketing strategy
5.1 Thought leadership content
5.2 Content repurposing
5.3 Updating existing content
5.4 Creating high-quality, valuable, learning-focused content – HubSpot Academy
6. Takeaways from the HubSpot Content Marketing strategy
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Case study on the Hubspot content marketing strategy by NarratoNarratoSocial
17 slides•250 views
When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably HubSpot.
From in-depth B2B content marketing guides to their state of marketing reports, HubSpot has grown into a go-to knowledge hub for both new and seasoned content marketing professionals.
In this case study on HubSpot content marketing by Narrato, we try to dissect their content marketing strategy and understand what it takes to establish a brand as industry leaders in content marketing.
Learn about -
1. The Inbound Revolution
2. HubSpot’s content marketing plan
3. Types of content HubSpot creates
3.1 Blog posts
3.2 Newsletters
3.3 Videos
3.4 Podcasts
3.5 Resources
3.6 Social media content
4. ‘HubSpot Customer Code'
5. The HubSpot content marketing strategy
5.1 Thought leadership content
5.2 Content repurposing
5.3 Updating existing content
5.4 Creating high-quality, valuable, learning-focused content – HubSpot Academy
6. Takeaways from the HubSpot Content Marketing strategy
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The context behind is (as of at that time):
- when deliveroo recently came to singapore, they looked for a paid social advertising expert and also marketing technology focused who can expand their business in australia, middle east.
So based on that, what i did is
- Define what's the objective for each market ( consistent growth, or acquisition focused or initial awareness)
- Define Marketing channels, what could be the target metrics
- Marketing Landscape (current cost, forecasted expenditure)
- Unit Economics based (LTV, frequency, breakeven analysis)
- Finally some tools recommendation to run the marketing
Deliveroo Marketing Plan - Focused on Paid social media StrategyJK Baseer
7 slides•2.9K views
I have done this yearly planning deck for deliveroo interview LONG Back ago. I put a significant effort, so let me share it here.
The context behind is (as of at that time):
- when deliveroo recently came to singapore, they looked for a paid social advertising expert and also marketing technology focused who can expand their business in australia, middle east.
So based on that, what i did is
- Define what's the objective for each market ( consistent growth, or acquisition focused or initial awareness)
- Define Marketing channels, what could be the target metrics
- Marketing Landscape (current cost, forecasted expenditure)
- Unit Economics based (LTV, frequency, breakeven analysis)
- Finally some tools recommendation to run the marketingThe Basics of Edutainment ROI by ♦ Blog With Confidence, has 63 slides with 964 views.This document discusses establishing a business case for an edutainment program through ROI analysis. It emphasizes that ROI is a business metric, not just a measure of digital metrics like impressions. It outlines a 7-step process to prove the program's impact: 1) establish a baseline, 2) create timelines, 3) analyze revenue and transactions, 4) measure precursors, 5) overlay all data, 6) identify patterns, and 7) prove relationships to isolate the program's effects. Following this process revealed the program increased various business metrics except for attracting new staff, an area needing improvement. With proven impact, the program earned continued funding.
The Basics of Edutainment ROI♦ Blog With Confidence
63 slides•964 views
This document discusses establishing a business case for an edutainment program through ROI analysis. It emphasizes that ROI is a business metric, not just a measure of digital metrics like impressions. It outlines a 7-step process to prove the program's impact: 1) establish a baseline, 2) create timelines, 3) analyze revenue and transactions, 4) measure precursors, 5) overlay all data, 6) identify patterns, and 7) prove relationships to isolate the program's effects. Following this process revealed the program increased various business metrics except for attracting new staff, an area needing improvement. With proven impact, the program earned continued funding.Return Investment by Dean Parry, has 67 slides with 390 views.The document discusses how to justify allocating resources to social media by demonstrating return on investment (ROI). It explains that social media requires resources like people, technology and time, which all have costs. To get budget for social media, one must show how it will reduce costs through activities like reducing customer service needs, or generate more revenue through increasing transactions, customers and loyalty. The document provides a framework for demonstrating ROI by establishing baselines, creating activity timelines, analyzing patterns between social media activities and business metrics, and quantifying the costs savings and revenue gains to calculate ROI.
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67 slides•390 views
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