We continue to read how Rupert Murdoch is going to remove all his news empire's content from Google and (suggests this article, and others) offer (for a fee) exclusive access to Bing. It is not surprising (and reflects its usual ethical deficit) to see corporate media attempt to form a cartel. But unless they can actually control access to news, and all distribution of that news, they can't enforce a cartel. Yes, they would if they could; forget about democracy. They can't - but the key point to take home here is, they would if they could.
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