I liked this presentation, which suggests a design approach based more on getting learners to solve problems rather than remember facts. The proof, suggests Cathy Moore, is in the results: the problem-based approach, using scenarios, will actually improve performance. "Since many clients don't actually measure the effectiveness of their materials and just want information put online quickly, it can be hard to argue for immersive scenarios. Have you successfully used scenarios? Did you have to convince stakeholders to let you use them?"
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