Much of that change is happening now. And in the coming year, news organizations will look to approach monetization and content experimentation that is focused on looking at the web in a new way. News in 2010 will blur the lines between audience and creator more than ever in an era of social media. Below is a look at several trends in content distribution and presentation that we will likely see more of in 2010.
1. Living Stories
Another format that takes effort, but can be an engaging alternative to the traditional blog post is the blogozine. This could be great to keep a reader engaged in a long-form story. Though I don't think we will see the death of simple blog posts, a rich-media and rich-layout approach from blogozines will gain momentum in 2010.
4. Distributed Social News
This year the social news trend gained momentum with the explosion of Twitter. Moving into 2010, news organizations will further distribute their content across social platforms that allow its users to create a personalized and socialized news stream. Personalized search has emerged in 2009, and 2010 will see more sites integrating applications that allow users to create personalized news streams.
More news organizations are beginning to establish a presence across multiple platforms and social sites, and it's not just the popular sites like Twitter and Facebook anymore. Newsweek, for example, started a Tumblog because the "format is adapted especially well to magazine journalism, since it encourages a deeper engagement."
Robert Quigley, social media editor at the Austin American-Statesman, said he thinks news sites will continue to exist for a while, but the “smart news sites will extend their tentacles into the spaces where people are communicating, and talking about news.”
5. News Goes Mobile
- Why NPR is the Future of Mainstream Media
- Social Journalism: Past, Present, and Future
- Everything I Need to Know About Twitter I learned in J School