Michelle Lentz says, in this video, that getting yourself out there establishes your credibility. The comment is part of a wider discussion, led my Mark Oehlert, asking how we can manage out own authenticity and credibility online. The problem is, your credentials may get away from you; as Janet Clarey says, it gets more confusing as a person's many interests get involved in the mix. In the video, Oehlert suggests we need some sort of ranking service for pundits. Well, maybe, but what are the indices? You can gain a lot of traffic, as Tim Bray says, by being offensive. You can't just measure volume (ie., number of posts, number of links, number of retweets, number of votes) to measure credibility. Apart from an assessment of the veracity of the content itself, evaluating credibility is elusive. Which is why people who 'manage' their credibility are able to get away with it.
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