Puzzling Out Google's Blogger Acquisition
Chris Sherman,
Search Day,
Feb 18, 2003
Why did Google buy Pyra, the company behind Blogger? This article is a good analysis: it's that weblogs are the ultimate search tool. "Weblog entries are often concise, pithy abstracts of other web content. In that sense, they function as an enhanced directory listing, of sorts. CRLFCurrently, Google and all other search engines look at the text surrounding a link to infer content of the page the link points to. With weblogs this text is often much more 'focused' and can offer much more context about a page that's pointed to."
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