![Yahoo's Social Media Science Experiments [VIDEO]](https://helios-i.mashable.com/imagery/archives/02dWlbnrglzc70QtEYqsKxu/hero-image.fill.size_1248x702.v1647018719.jpg)
This post is part of Mashable’s Internet Week New York Channel, which is presented by HP. Check out HP’s IWNY blog for additional coverage.
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Duncan Watts is a scientist -- a social media scientist, to be specific. Watts, the director of Yahoo's Human Social Dynamics Group, gave a presentation at the Mashable Media Summit this morning where he talked about the academic and scientific approach to researching social networks and social communications.
In this video, Watts shows examples of some of the social science experiments that Yahoo has undertaken over the last decade. The presentation is a really interesting look at much of the actual research, development and science that goes into monitoring social networks, with the goal of having a better understanding about how these systems work so that those tools and networks can be improved.
What do you think about the scientific element of social media? Let us know in the comments!
[img src: Hyku]