David T. Jones makes the good argument that the very people calling academics Luddites are themselves Luddites. He argues that they employ an old-style top-down methodology that takes no account of the context of application. "Rather than tell academics what to do, you need to create contextualised experiences for academics that enable appropriation of new models of teaching and learning. What most senior managers at universities and many of the commentators don't see, is that the environment at most universities is preventing academics from having these experiences and then preventing them from appropriating the new models of teaching."
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