I flagged this for my presentation yesterday and then never used it. But though I came up with thirty or so new roles for educators, this post, focusing on one of them, is pretty good. "I believe," writes Jeff Utecht, "there are two reasons this position and schools in general need to have someone managing their online communities: 1) Protect their identity... 2) Engage their community." And "According to Jeremiah Owyang", he adds, "there are four tenets of the community manager: Community Advocate; Brand Evangelist; Savvy Communication Skills, Shapes Editorial; Gathers Community Input for Future Product and Services."
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