Brian Kelly reports that Scribd is enhancing access to his papers, this on the basis of comparative hit counts between Scribd and his own website. He admits, " I can't help but think that the usage statistics are flawed," as do I, and while there is not any direct evidence of this, there are some good explanations - hosting sites like Scribed are polled by search engines more frequently, spam services and bots are more likely to hit a hosting service, hits on pages with embeds may be reported as hits, even though the visit to the page is incidental. It is certainly not because Scribd provides a better reading experience - papers hosted on Scribd are almost unreadable, probably deliberately so as Scribd forces you to give them personal information if you want to download a copy.
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