I've actually given a lot of thought to things like column widths in online publications. My own website features content a but wider than what's recommended in this article - 75-80 characters a line, as compared to the recommended 40-55 characters, though if I bumped it up a point size (as it was until recently) it would be pretty close. Things like line length and character size become a lot more important as your audience gets older - I can say that as a reader I much prefer the recommended style than the wide swath of text that is your typical article or journal publication.
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