Search Results Clogged by Blogs
Joanna Glasner,
Wired News,
May 16, 2003
There is increasing concern about the influence blogs are having on search results in, say, Google. "With no deliberate effort, many dedicated weblog publishers are finding their blogs rank high on search results for topics that, oftentimes, they claim to know practically nothing about. Bloggers attribute prominent placement to the frequency with which they publish new material and the fact that other sites often link to their blogs." On the one hand, one may argue that the proper search results are being skewed. But on the other hand, the results could reflect the fact that commercial sites and those who authoritatively should be weighing in haven't been publishing anything worth linking to. "The Web is absolutely the great equalizer. Good content rises to the top on the Internet. It doesn't matter if the medium is a blog or a corporate Web page." Exactly. Want Google rank? Publish good stuff, for a change.
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