3 ideas you should steal from HubSpot
Pete Warden,
Jun 14, 2011
Three smart ideas that originate in HubSpot and are retraced in this O'Reilly article:
- "giving people data and visualizations about things they truly care about can be a powerful tool for drawing them in to your service." Something for me to think about: how do I know what people truly care about? How can I animate it?
- Dan Zarrella, "crusading against "unicorns and rainbows" metrics that have no connection to the goals you want to achieve." Zarella writes, "The antidote to the puffery rampant in social media circles is science."
- while we are told that "anything that requires educating users is a losing proposition," in some cases, where people are motivated, they're willing to invest some time. Educating people who want to know is not a losing proposition.
- "giving people data and visualizations about things they truly care about can be a powerful tool for drawing them in to your service." Something for me to think about: how do I know what people truly care about? How can I animate it?
- Dan Zarrella, "crusading against "unicorns and rainbows" metrics that have no connection to the goals you want to achieve." Zarella writes, "The antidote to the puffery rampant in social media circles is science."
- while we are told that "anything that requires educating users is a losing proposition," in some cases, where people are motivated, they're willing to invest some time. Educating people who want to know is not a losing proposition.
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