the online filter bubble
D'Arcy Norman,
D'Arcy Norman Dot Net,
Dec 16, 2011
D'Arcy Norman: "Shaun Inman just posted a link to a TED Talk by Eli Pariser on the 'filter bubble'. This is exactly why I haven’t trusted third-party online services (in addition to the data mining and privacy implications). You can’t trust that what you’re provided, even in response to a 'generic' search query, is the whole truth." The TED video suggests that the problem is just that the reality in front of you has been personalized. But it's deeper. "It’s filtered. Massaged. Processed. Tailored. In order to increase your likelihood of seeing (and hopefully clicking on) ads." And in order - I would say - to ensure you see as normal such concepts as consumerism, commoditization and commercialization.
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