The Corporate Blog Is Catching On
Thom Weidlich,
New York Times,
Jun 23, 2003
The blogsphere is abuzz with this report from the New York Times touting the advent of corporate blogs. As I have remarked previously in this space, there is room for concern as the essence of corporate communications is a form of sanctioned, depersonalized presence - just the oppositie of what a blog should be. Corporation can do what they want in the space, of course, but the requirements posed by corporate participation in a space twnd to spill over into the private and personal arena. First into the fray are the lawyers, offering advice that will no doubt be urged for all bloggers, not just corporations: "Lawrence Savell, counsel at the law firm of Chadbourne & Parke in New York, suggests posting a legal disclaimer concerning the links listed on a corporate blog, in case it inadvertently points readers to a Web site that advocates illegal conduct."
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