How I Would Implement Weblogs in Business
Lee LeFever,
CommonCraft,
Aug 13, 2003
I think the key question is: would anybody be this honest in a business setting: "Using a Weblog, I could chronicle the daily activities, learnings, experiences and developments of the community. As the community grew and interest spread, the Weblog could have become the best single resource for understanding the internal workings of the community, why it works, what we'd learned, what the manager does, what the members think, etc." No, probably not. The author's suggestions for an external weblog would be equally challenging. "Create a rule: No editing of Weblog posts by Executives. The company has to trust the person enough to let them be themselves and write in their own style. If you edit- you're missing the point." See, I'm not sure blogs will succeed in a corporate environment because I don't think corporations can change their culture enought to make them work. But I could be wrong.
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