The Post-PC Age is Upon Us
Wesley Fryer,
Public Agenda,
Apr 11, 2013
The frightening news for PC manufacturers:
- "Gartner May Be Too Scared To Say It, But the PC Is Dead" (5 April 2013 by Mark Gartner for ReadWriteWeb)
- "FU, Windows 8, PC shipment decline is worst EVER" (10 April 2013 by Joe Wilcox for Betanews)
But wait. In most cases, rapidly expanding growth has a terminus point. You can't keep increasing sales indefinitely, because eventually the market reaches saturation. There's a similar logic for declining growth. Shrinking markets eventually stop shrinking, because they've reached their core market. People still buy horseshoes, they still buy vinyl LPs, and they will still buy desktop PCs. And I think that before people start leaping off the ledge they should consider that the core market for PCs is very strong - indeed, offices will continue to support the large monitor and powerful computer sitting under the desk, simply because if you're on the thing all day, you want size and speed, not portability.
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