It may be too early to say that vendors have gone into panic mode, but the idea of large-scale learning analytics is taking a (well-deserved) hit this week as the idea founders on the rocks of individual privacy. The California student privacy statute was signed into law last week by Governor Jerry Brown. And now, Microsoft and several other companies are swearing they won't invade student privacy. "The participating companies are publicly committing themselves not to sell information on kindergartners through 12th graders. They have also pledged not to use students' data to target them with advertisements, and not to compile personal profiles of students unless authorized by schools or parents." So... do we believe them? Not me.
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