I don't think you need to go full Buzzfeed on this, but there is good sense behind the idea that academic writers should write more accessible versions of their articles. I don't mean dumbing it down (though the author of this post may). I mean writing in clear English, organizing the subject in a compelling manner, and eschewing academic obfuscation that can be tentatively maintained as permeating relevant media in a semiotic-complex and modularily inspecific manner. If you've managed to read past the previous sentence you will no doubt enjoy the brilliant Buzzfeed versions of structuralism and post-structuralism.
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