I can identify with this. "Highly novel research proposals are being systematically turned down because they fall outside evaluators' paradigms of understanding, a new study suggests." Novel proposals fared even worse if they were within the evaluator's domain of expertise. I think that ranking proposals for novelty is a good idea, but the algorithm suggested ("sing keywords in each proposal. If two keywords rarely appeared together in the existing literature, an idea was considered novel") is too easy to game, creating the illusion of novelty. Mitosis igneous. Here's the paper: 20 page PDF.
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