How Twitter Got Angry
Kevin Marks,
Fast Company,
Aug 24, 2016
This is a surprisingly insightful article on the dynamics of Twitter abuse (surprising because the title and lede are so very very bad). "The 'everyone sees everything' worldview of web comments was first transcended by Twitter, driving its initial vibrant culture and rapid growth. But then the explicitly engagement-amplifying changes brought in many of these old assumptions implicitly, bringing back those problems." The problem is with the "everyone sees" part of the equation; massification creates marketing, which creates abuse. "What if, under a popular tweet, instead of seeing all the replies by default, we saw only those from people both ourselves and the post author followed?" What is we could dial it out or back, by degrees of separation? The only way to stop abuse is to prevent them from getting into our inbox in the first place. Unfortunately for Twitter, that is also the cure for marketing.
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