There are numerous behavioural change models, but John Mayne expresses surprise that they are not used more in educational literature. This is likely because behaviourist accounts have largely been replaced with the sort of cognitive modeling processes described in constructivism. In any case, Mayne here (12 page PDF) works with the Michie, Stralen and West (2011) COM-B model: "behaviour (B) occurs as the result of interaction between three necessary conditions, capabilities (C), opportunities (O) and motivation (M)." I wouldn't adopt this approach, but it's important to note because management programs tend to favour behaviour-based Theory of Change (ToC) models, and this is what projects (like Silicon Valley's) without a lot of educational background tend to produce.
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